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Umbrella Assessment Defined

Using Primary Research, an “Umbrella Assessment” is an assessment that encompasses all assessments. It is a hierarchy of assessments, that analyzes each corner of your business. It first allows you to determine your businesses strengths weaknesses, threats and opportunities.. It then guides you on determining the easiest, fastest most efficient and risk free way to develop A design and implement and 5+ year marketing strategy.

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Step 1: Introduction

Step 2: Anchor Assessments

Step 3: Preparing for Assessment Research

Step 4 Create Market Research Plan

Step 5: Using Observation Research

Step 6: Collect Data

Step 7: Umbrella Assessment: Completion

Step 8 SWOT Assessment

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