Step 6 of our Umbrella Assessment Guide
An Umbrella Assessment is an in-depth hierarchy of assessment and analysis. It uses research, in order to create a 360 view of your organization, internally and externally. Once assessed, it helps you design a risk free and dynamically flawless, marketing strategy.
For a lower cost software, Tableau is $75 for a license.
The point is to find out as much as you can about each grouping/market and determine a full understanding of who they are to your company and the purpose of the research(Objective)
Age, Region, Marital Status etc.Number of children (if Any Occupation. Annual income. Education level.
Compare consumers personality, values, opinions, attitudes, interests, and lifestyles
Responses from samples on open-ending questions, concerning the purpose of each assessment
Purpose of Assessment
Analyze to find correlations between the above relationships, with answers specific to the assessments
Secondary Research can reinforce your findings These include Stat sites, Articles, Case studies, etc
Market Research Is Always Continues
Who is this group. What the relationship of demographic,psycho-graphics and consumer behavior
Is there anything else, beneath the surface, that connects this group to your brand
Need More Info?
Do you need to collect more data from this market? is it feasible? is this market important?