Full Circle Marketing
Many companies in the past don’t focus on the return, and only focus on the money going into the cash drawer that day. Now that the digital age and competition is raising the stakes in each industry, each year. This article is less of a guide and more of a survivors manual. In order for online marketing, including social media and website to run parallel with your physical in store Marketing and have both been setup and structured together, you need methods of promotions with specific and significant call to actions that capture the consumers attentions, to entice them into taking time out of their day to follow you or enter your website into their browser, especially if the customer is not that informed about your company. An example of unique selling points and how your brand differentiates from your competition is if the industry you are in is very competitive. Take food and beverage for example, and your products can be found in other stores around you. Tjis will take a lot of resourceful thinking and brainstorming, in order to capture new customers and in order for customers to take an action.
Here are a few options to engage customers to sign-up and register for Promotions.
Adding your Email, website, social media.
Creating, rewards that lead to a discount for being your customer.
“We will beat the competitor at every price”, flyers.
Flyers with a complimentary organization, “buy dinner here and get 2 free movie tickets”.
Refrigerator Magnets, they can put on their fridge and self-advertise your company to themselves, whenever they walk buy or, for some reason they need your product.
If they are first time buyers, always ask for an email, and tell them a bit about a great event that their demo-graphic would be interested in.
Many companies, just let the customer go, but customers like to be informed.
There are so many free apps for websites to use. A lot of websites are very boring now a days and people love to play a games like Family Feud online, or compete against other people online. Make sure to collect information from your markets on game signup forms.
If there are a lot of families that come to your place of business, do something for the kids, but make the parents sign-up for use. Look at how well McDonald’s worked out for creating In-door parks at their restaurants. Even giving out toys and collection items can have a huge impact. Creating unique selling points like this can even lead to a following on social media. People who go out of their way to follow your business for its unique selling points through social media will be brand advocates. Make sure to collect their names gender, age, family, city and region where they live. Any notable, easy to obtain information, in order to start putting together segmentation of your brand advocates, (Target Markets) and lead to very successful marketing campaigns.
Create an event for a specific day of the week, like KFC created “Toonie Tuesdays”, but make sure people have to go online and Sign-up, for them to print off the promotion.
No matter the type of business or industry, there are small things you can do that have huge impact on uniquely separating yourself from the competition.
Always make it very easy to sign-up on your website and social media. Promote events like raffles Give discounts of 10, 20 percent off. It may lead to less profit in that period but over time returns will be very profitable in the end. You can develop separate events and market specific events that are targeted towards different segment. Either way if you obtain their Facebook, email or twitter handle, that allows for a lifetime of further communication and has keys to the their future. Once you have a great mechanism in order to generate and develop a Full Circle Marketing Strategy and know how to database properly. you will be able to lower their cost for advertising, improve their relationships with customers, by understanding their markets and be able to build awareness and build their customer.
More and more data about consumers pile-up through data-basing and primary research methods. Businesses need to start understanding what their consumers want exactly. With on-going consumer information databases you will know what you can change in your products and in your business and what new products you can introduce that will help your consumers always decide on your products over the competition. You will need to start trend setting. Consumers are looking for the fastest, easiest way to find products. E-commerce is going to double by 2020, so make sure you keep up with your markets. Even many brand advocates will start moving away from your brand if your business doesn’t keep up with the digital age. Know what and how to best fulfill your customers needs. start building your brand, with a Full Circle Marketing strategy.